Alexa has grown from being a voice-controlled speaker into a full-fledged home assistant, and with the arrival of Alexa+, powered by generative AI, Alexa remembers more, responds with more personality, and handles tasks independently across apps and services.

On my Echo device, Alexa handles my reminders, helps me control smart lights with voice prompts, plays music, and even gives delivery updates without a hitch. With Alexa+, it feels more like talking to someone than giving commands.

Now, it can pick up on incomplete questions, remember preferences like dietary needs, and even follow through on multi-step tasks, like finding a plumber and booking a visit.

Smart home control feels smoother now. I could move music or video across devices and get Ring alerts when a package arrived, all without picking up my phone.

You can upload photos, event flyers, or even study material, and Alexa+ can summarize them or turn them into To-Dos or flashcards. It remembers key dates, routines, and even personal notes like family recipes or gift ideas.

Alexa Plus is rolling out in phases, starting with Echo Show users, and is included free with a Prime membership.

If you just want the Alexa+ subscription, it costs $19.99/ month right now. It’s built for what Amazon calls ambient intelligence, something that’s always available, constantly learning, and ready to help whether you’re on a speaker, phone, or browser.

While the full rollout is still underway, Alexa Plus already feels like a smarter, more capable version of the original.